Fabletics is a fast growing company that has been taking the fashion as well as the athletic gear industry by a storm due to the innovative ideas to not only incorporate the best quality fabrics that are tailored to the preference of the user, but also due to the unique business model to take away the stress of shopping for the consumer. Fabletics has created a unique shopping experience that only involves going to the Fabletics website and taking a quiz to find a unique outfit that is perfectly tailored to the preference of each individual. In addition to this experience, Fabletics is able to make the right choice for the consumer without having to break the bank in the process.
Fabletics is a company that was founded by Kate Hudson, a working mom as well as an actress and a model who found that there was a large gap in the options available to women within the industry of athletic gear. Kate Hudson chose to design Fabletics due to the fact that she not only wanted to make a product that made life easier for moms around the world, but she also wanted to make a product that she would use.
As a working mother, Kate Hudson understands what it is like to be on the go even at early hours in the morning. Kate Hudson also understands that it can often be hard to look your best even when you are the most tired. As a result, Kate Hudson has marketed Fabletics as a solution for women that want to feel and look great while also feeling comfortable. Fabletics can be worn for any occasion and is seen as a dependable option for women of any shape and size all over the world. With only a few years under its belt, Fabletics is continuing to grow at an exponential rate.
What makes Fabletics such a great experience that is tied together with a great product is the care as well as the detail that is put into the website that is designed for customer satisfaction. All one has to do is visit the website and they are asked to take a quiz. This quiz makes the shopping experience more enjoyable because the quiz ends with tailored clothes that are the best for the style preference as well as the activity preference that the customer has chosen for the clothes.