EOS stands for “Evolution of Smooth” and that describes pretty well their journey over the past ten years. EOS’s founders, Jonathan Teller and Sajiv Mehra, found and filled a hole in the market. By developing a new, fresh lip balm product marketed towards women, EOS created an international sensation. No wonder; in-depth research and careful design led to a fun-looking, convenient product that provides a luxurious experience.
The round shape and colorful design catch the eye and make EOS lip balm one of a kind. It is infused with appealing flavors and made of organic ingredients. It wasn’t only the beauty of the product that made it a bestseller; careful marketing went into making EOS lip balm a skyrocketing success.
EOS lip balm has taken advertising to the next level by having their products featured in celebrity music videos and creating collectible lip balms. EOS has successfully connected with women of all ages all around the world through a skillful use of social media.
Since becoming a household name, EOS has expanded into other high-quality skin care products that have been just as sought after and just as smooth as their appealing lip balms. Other products include innovative shaving creams and hydrating masks.
All these factors and many more have made EOS lip balm a sensation.